CEVA Logistics announced the opening of its first Center of Logistics Excellence in Asia Pacific. Situated in Changi, Singapore, this is CEVA’s second center following the inaugural launch of the concept in Jacksonville, Fla. The Asia Pacific Center of Logistics Excellence is part of an overall strategic investment that CEVA is committing to this region. CEVA aims to build a strong knowledge center in Asia, develop supply chain talents and offer technologies and supply chain services to strengthen its presence in Asia Pacific. “Singapore is an ideal choice for our Center of Logistics Excellence in Asia as many of our customers’ regional operations are also based out of Singapore,” Peter Dew, Asia Pacific president for CEVA, said. “We are excited to establish a center here, as a knowledge and innovation hub for supply chain excellence and to better support our customers’ growth in this region. Local talent and knowledge coupled with global expertise will position CEVA well in this region to deliver solutions that meet the 21st century supply chain challenges and leverage the significant growth potential of rising intra regional trade.” Asia’s consumers will make up more than half of the world’s middle class by 2020. This is a significant growth trend that shows rising disposal income and in turn, the increased consumption power across Asian countries. Supply chain and logistics companies will help enable this growth, which is why CEVA is increasing its commitment to Asia Pacific through the opening of this center. “Customers today want increased supply chain performance at reduced costs as a way to remain competitive,” Inna Kuznetsova, COO of CEVA, said. “They are looking for ways to enhance control and visibility to optimize their supply chains end-to-end. We are delighted to open a Center of Excellence in Singapore, after the successful launch of our first center in Jacksonville. We want the new center to become a global hub of innovation in supply chain management. We will leverage its capabilities to provide a higher value to the customers through our expertise in logistics.”