CEVA falls into fashion

Strike a pose. CEVA Logistics has landed four 10-year contracts worth a total of US$400 million to provide warehousing, store deliveries, e-commerce fulfillment, international distribution and 4PL services to four fashion retailers: Coast, Karen Millen, Oasis and Warehouse.

CEVA will manage a newly acquired, 82,000-square-foot, shared-user facility in Oxfordshire, U.K., which will handle around 20 million units of merchandise each year, across 30,000 SKUs. The site, which employs 330 people, is semi-automated, and handles the processing and storage of hanging and boxed garments, as well as fashion accessories.

CEVA will operate on four floors, and will serve the four brands’ 752 stores and concessions in the U.K., and 29 international markets across Europe, the Middle East, Russia, the Far East and Latin America. CEVA will handle all relevant customs clearance activity as well as having 4PL responsibility in North America and Hong Kong.  CEVA will also manage reverse logistics activity and customer returns for the four brands, and carry out essential end-of-season de-stocking activity.

These new contracts are significant because they provide CEVA with greater exposure to the e-commerce market. The company will be responsible for coordinating around 1 million online orders each year for the four brands, as well as an eBay sales and fulfillment operation for Warehouse’s end-of-season stock.

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